Welcome to The Grocer’s 2016 Top Products Survey, THE definitive guide to the current state of grocery and the market’s prospects in post-Brexit Britain. In partnership with Nielsen, we’ve crunched the numbers on thousands of fmcg’s bestselling products. Below you’ll find analysis of 48 categories, exclusive video profiles, trends analysis and the lowdown on how the weakened pound and commodity fluctuations will affect food & drink prices as Britain heads towards Brexit.

top products 2016

baby & infant

bagged snacks

batteries

beer & cider

biscuits

bread

butters & spreads

cake

canned

cereals

cheese

chocolate

cosmetics

Supers drive £68m surge in makeupSubscription

15 Dec 2016

dairy drinks

e-cigs

free-from

fresh meat

frozen food

fruit & veg

grooming

haircare

hot beverages

household goods

ice cream

jams & spreads

laundry

male grooming

Men fork out £5m less on groomingSubscription

15 Dec 2016

meat snacks

oils

oral care

otc

paper products

petcare

ready meals

rice, noodles, pasta

sauces: cooking

sauces: table

sexcare

smoothies & juice

soft drinks

soup

squash & water

Coke makes waves with smartwaterSubscription

15 Dec 2016

spirits & rtds

sports nutrition

sugar

tobacco

wine

yoghurts

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