PDF: Soft drinks category report 2017

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The countdown is on. From next April, Spreadsheet Phil, or whoever’s replaced him at No 11 by then, will take 24p for every litre of pop sold in Britain with 8g or more of added sugar per 100 millilitres, and 18p for every litre with between five and 7.9g. He must be rubbing his hands with glee.

The tax bill could run to hundreds of millions of pounds. The five bestselling full-sugar pop brands would owe the Exchequer an eyewatering £204m based on the past year’s sales through grocery if the levy were already in place, according to our analysis based on Nielsen data [52 w/e 18 March 2017].

Download the full report here.

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