A year ago 19% of Brits told us they’d gone free-from. Now 27% say they are. Why are so many dodging gluten, lactose and other allergens?
Coconut brownies, coconut with sauerkraut and coconut spread – this trendy ingredient is a key player in our top 10 global innovations
As Brits go nuts for coconut, nut milks are challenging soya to become the number one milk alternative
Bread dominates the free-from baked goods sector, so where are the big growth opportunities?
Retailers could be missing a trick in the free-from aisles when it comes to raw, paleo-friendly products
Big brands are eyeing the free-from market for growth, with major players venturing into gluten-free over the past year. Here’s some of our top picks…
Could gluten-free beer be the next big thing? Tennent’s and Carlsberg venturing into the arena shows there’s potential
Brits trust brands over own label when it comes to keeping the likes of gluten and lactose out of free-from products
Britain’s pets are going grain-free thanks to brands such as Forthglade, which launched a campaign called Clean Eating for Dogs fronted by the Houndsley Brothers
We’ve teamed up with Kantar to show which retailers are making the most of free from. So who’s growing fastest?