15 Jul 2016 | By Rob Brown
54 (61) Pimm’sSales: £45.1m Growth: +8.0%Pimm’s has long been a slave to the British summer. No.1 had £2.6m washed away by last summer’s rain, but Diageo’s bid to ‘de-seasonalise’ Pimm’s, with limited editions and cider, more than made up for it.
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