Jessie J and Basement Jaxx join GroceryAid's Barcode lineup

Barcode Festival

The festival will raise money for the National Grocers’ Benevolent Fund

Jessie J and Basement Jaxx have been added to the lineup for GroceryAid’s Barcode Festival this summer, to raise money for the National Grocers’ Benevolent Fund.

DJ Nick Grimshaw, the former X Factor judge, is also on the lineup and will perform a DJ set.

Mars Wrigley Confectionery will sponsor the main stage.

Read more: GroceryAid to host first-ever awareness day 

Other sponsors of the event, which takes place on 4 July at Hawker House, in south east London, include Ornua Foods, M&S, Sainsbury’s, Bacardi, Booker and Danone.

Steve Barnes, GroceryAid chief executive, said numerous companies last year used Barcode tickets as a team incentive or reward.

“I’m convinced this year’s amazing lineup will encourage even more grocery colleagues to ensure they get to join the party,” he said.

Tickets cost £300, which includes all food and drink.

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