Gavin Darby, CEO, Premier Foods (72)

Gavin Darby


Gavin Darby

CEO, Premier Foods

Last ranked: 71

Premier’s brands have been almost as unfashionable as the shares. And just when Darby sorted out the finances Premier was sucked into the Tesco/Morrisons meltdown. Ditching the ‘power brand’ strategy and investing in new formats for Mr Kipling has pulled it out of long-term decline. Cadbury Cakes is growing too. But the share price remains stubbornly low.

Also in: The Grocer's Power List 2016 reflects a sector in upheaval

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