Oreo has stomped on the competition with an extra £11.8m added to brand value over the past year. So which other brands are flying off the shelves?
Spelt, protein, mushrooms and other healthy ingredients have infiltrated the cake & biscuits aisles around the world. Check out our top 10 global NPD picks here!
Everyday biscuits are struggling as a result of increased promotional activity, says Spar buyer Alex Bristow, but on the go presents a lucrative opportunity for the market
Small cakes are flying off the shelves as Brits seek smaller, more indulgent treats made for sharing. So who’s winning as a result?
We’ve unwrapped the best cakes & biscuits on offer this Christmas, from an indulgent present-shaped cake to pig in blanket crackers
From smaller portions to on-the-go packs, how are cake & biscuit brands and retailers tapping the opportunity for c-stores?
Britain’s beloved custard creams and digestives are under attack. Sales of everyday biscuit barrel fillers are crumbling as Brits seek more indulgent treats
Which retailers’ cake sales are rising nicely and whose are crumbling? We’ve crunched the numbers, with the help of Kantar, to find out
We’ve crunched the numbers, with the help of Kantar, to find out which new sub-brands were the most successful in 2016. So, who’s made the top five?
McVitie’s ventured into the gluten-free market this year, earmarking an it as an opportunity for the category. So, what potential does it have?