A free white paper to download now
In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey. Instead, the journey is a stitched together patchwork reflecting consumers’ experiences. It’s not a linear, neat, step-by-step process.
GfK has vast experience in understanding consumer behaviours and experiences, and in this paper we help you to understand:
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Length: 8 Pages
Type: White Paper